ALTERNATIVE USE OF MOTORCYCLE by Engr. A Taiwo

It was as if the organizer of this program read my mind when he was talking about the need for like minds to come together and not only that, when you have ideas you need a platform where you can actually share it before it can turn into reality.

I was at one time taking a look at Nigeria panoramically and I could see that we had a lot of motorcycles around us and that they’ve being constituting nuisance. Sometimes you see them with three, four passengers instead of one and off they into accidents.

There is a hospital in Ogbomoso that is very good in taking care of orthopaedics and that is Baptist Medical Centre. One out of every four patients you see in Baptist Medical Centre today is an orthopaedic problem probably brought in from a motorcycle accident. So I now thought, there is something for us to do around this area.

So way back in 2002, we set up a research to take a look at motorcycles-commercial motorcycle operation. Why is it that people are interested in it all of a sudden? We found out that looking at the profile of the people involved, they are not illiterates. They are people that have been in polytechnics, teachers training colleges who could not find any job anywhere and they just saw that they could live operating motorcycles commercially and off they went; and then we also found out that they had problems with the law because most of them got on motorcycles without passing any test. So they just pick up a motorcycle today; you have an uncle that is able to finance you and then he will give you a motorcycle, then you go!

So in order not to take much of your time, we went into action. There must be an alternative use. Unfortunately, I live in an area in Ogbomoso that is highly commercialised. So you see people lining up your drains (gutters) with refuse deliberately, pouring refuse right in front of you. I was alone protester until one time the local government people came around and they cleaned the gutter right from Taki (for those of you that know Ogbomoso) up to Federal Government college; and they did that about two, three years ago. We are still waiting for them this year.

So what am I trying to say? I’m beginning to think there is an alternative use for motorcycles. We could use motorcycles to actually clean refuse. So we decided to try and work with developing trailers, carts for motorcycles to pull.

We got into transporting of solid wastes from our cities to designated refuse dump; transporting of farm produce into market centres; generating electricity; tillage of agricultural land. Then, you can see motorcycles for crop processing, water pumping, mobile shops.

So that is the trailer developed in LAUTECH for use in clearing refuse from our cities and that is an example of motorcycle converted into tillage equipment. You can actually use it for ploughing by installing some device and there is another example of PTO UNIT. PTO actually means Power Take-off Unit. You need a device that will enable you to take power from the rear wheel of the motorcycle and then you use that mechanical power to drive other machines like the pepper grinder, like any kind of machine that you use on the farm or anywhere that will enable you to use it to generate electricity.

You were talking about power the other time, all you need do is to connect your generator to the PTO of the motorcycle, get your motorcycle working and then you have electricity once it is the right power. You know your generator will bring out power in ‘apparent power’- you understand what I’m saying? Because of induction and all those other factors. What you actually need is the watts. So electrical engineers will tell us you know, how to control that.

So we did some studies grinding 5kg of tomatoes, 5kg of pepper and tomatoes mixed together and trying to study how much time it took at every speed with gear one, gear two, gear three. You know we are limited in our university; we don’t have so much of these sophisticated equipments that you can actually use to measure the power but we made some-we improvised, and we were able to compare. At the end of the day, we out that the man that uses this will save about thirty percent of fuel consumption because you can control the speed; you can decide that you want to increase the speed; you can even decide on the size of motorcycle you want to use you know for little work that does not consume a lot of power like pepper grinder.

When you go to most of our villages now, you see that most of our so-called peasants-they call them peasants, I don’t believe they are peasants. The so-called peasants, each of them has motorcycles right now. So when they are on their farm working, they park this motorcycle and you see them going back to the age old crouching hoe and they start working with that; leaving a very valuable asset underneath the tree that could be used to make their work easier. You see their wives going into groups to go and fetch water, using the age-old stone to grind pepper and yet the husband has a motorcycle.

So we now thought of how can we help these people? Because we have sent out some questionnaires to some of these villages to pick up these facts. That was what gave birth to the idea of trying the PTO with the pepper grinder first and it really worked. That means; because there are really some villages I’m sure you will agree with me that we don’t have electricity in this country. They are not even on national grid. You are talking about electricity not being available in our cities, there are some places even if we don’t have electricity in our cities, they don’t have in their villages. So maybe they won’t have until the next fifty years and these are the people producing food for us, not people like you and me! If agriculture has problem today, I can go into teaching in the university, there are so many other things I can do but we have people that have no alternative and these are the people producing our food and this group of people don’t have a spokesman in Abuja to speak for them. So you see people going there to cheat them. They call them daruke people-these local people, “how much is your yam?” They buy at any price you know. So these are the people that are with the people we really want to help.

It is possible to tap mechanical power for useful work from the motorcycle. Any kind of chores that you do either on the farm or domestically, you can use the motorcycle. Remember the idea is: use what you have to get what you want.

You see so many of these motorcycles parked waiting for passengers, you know during the time they are waiting for passengers, why can’t they be put to work? You know somewhere to still generate money. By so doing, we’ll be de-populating our cities of this excessive number of motorcycles and sending them to where they are badly needed in our rural areas. At the end of the day, we’ll be contributing to reduction of accidents. We’ll be having lesser number of people moving around with limps. You see so many people around us in Nigeria now, so many people moving around with limps if we move close to them and find out why, they will tell you “I fell off from the motorcycle”. I saw so many of my students, what happened to your mouth? “I fell off from the motorcycle” you hear.

I believe there is a whole lot we can do with just the motorcycle.

Thank you.

DARE TO DREAM

DARE TO DREAM by Mr. Wole Oguntokun

Thank you very much ladies and gentlemen. Daddy makes me sound like superman. That water thing that day at the beach; they say courage is the art of being the only person who knows you are afraid. I was afraid, but I watched the sea take my friend and I couldn’t stay. You know how do you leave the rest of your life? What do you have a friend for if you can’t step-up? I mean anybody here could have done that. I have forgotten that one. For a long time after that I used to have nightmares about water.

So, I noticed that the program says Wole Oguntogun’s ideas. That’s a very apt one, so I’m going to give my thoughts. I wrote the stage play; “Who is afraid of Wole Soyinka?” That was a satire of the Abacha government. It happened because I wanted a job and so, I left Lagos and went to Abuja and I saw the obscenity of wealth. I saw people bring money out of their car boots and just distribute. It wasn’t to me, it was to their crownies and I thought, you know, I have to write a satire of this government. It wasn’t a play about Wole Soyinka; it was a play about all those who thought that Nigeria could be free again from the clutches of a few. It was dedicated to the memory of Kudirat Abiola. Right! That’s that about who’s afraid?

So, I want to talk a bit about… I can see quit a number of young people here, and I’m not as young as I used to be but I still have many years to go. I want to talk about…I noticed the young man, the comedian, who went to England to charge his phone, I noticed the utopia there was going abroad which is true. There was a time I decided I was going to be an economic migrant because I discovered that it just wasn’t working here.

First of all, to succeed, you need a certain level of superiority complex. You need to know that you are good. You understand? If you don’t believe in yourself, the world would not. If you believe in yourself, the world still might not self but you must believe in yourself first before anybody thinks-okay! We can run with this person.

So I went to England. My mother lives there and my older sister. They hold British passports, two older brothers, a younger sister, so there was good company there and I thought you know how Nigeria is or you know how it used to be? It’s a mindset, you know, and so I went to England and for a long time it was good because for little money you could buy baked beans and recharge your phone. You’d be okay, but if you want to be a big man, if you aspire to be a giant, you have to remain in your land. That’s my opinion.

This is the land where Nobel Peace Prize winners call me. No one would call me in England. It’s as simple as that. If you want to go there, it’s your decision and it’s your life. I’m not saying there is anything the matter with it, but I understand, I have come to understand it that the fastest place to accelerate is in the place where they know your name.

It is where, when you don’t have you can borrow salt and matches. You cannot knock on your neighbour’s door in England and say, “give me matches”; you cannot beg the Nepa man and say, “don’t cut my light”. You will never see the man that is cutting the thing. You cannot tell the guy that comes after your TV licences that I’ll pay the thing next month; don’t serve me court summone. It is here! It is here! and if you open your mind, you can use the Nigerian system well, legitimately, free of charge.

This is where the seven degrees of separation work. I can introduce you to the president of Nigeria. I don’t know him! But I can tell Soyinka, who can help you tell someone and I know that’s the way it works. I have met your family members before. I really have, you know, and I have never met you but those are the degrees of separation. So, if you told me you wanted a job from her, I might call her relatives, her brother. Do you follow?

Right, so I want to talk about daring to dream. That’s the first step but you most also recognise what your talent is. If you are not born to be a stand-up comedian, don’t attempt it. If you don’t have timing, if you don’t have rhythm, you cannot be a stand-up comedian. If you can’t play football, you are wasting your time, you will never get to Manchester United. Better for you to be shouting in front of the TV like the rest of us. You most recognise the talent that you have. That is the first thing.

When I was in Ife, Tade Ipadeola has always been a very good friend; he has been a brother to me and has believed in me. He believed before anything happened. The first thing is to understand what your talent is. I knew mine was with the word, the spoken and the written word. I knew from a long time ago. I didn’t know how, I didn’t know where, I didn’t know when, but I knew that if I could use… I love to talk. Okay sometimes I get tired of talking, but I love to write too. I write like some people seat down and talk, that’s how I write. I can write anything. I know that I can create impressions for you from writing.

So the first thing is to understand, I think, what you have the ability to do. What is it that you wake up at night doing? What is it that you don’t care if they take light, you will do? Would you read a book? Would you go play football? Would you start fiddling with a motorcycle? What is it that drives you? And I think that is where your talent and your power lie.

I have some things here to guide me. So you find your area of strength. When I wanted to do the JAMB that took me into Ife, I had done A-Levels and then I came back and took JAMB again. I took 4 courses. It was Government, Christian Religious Studies, Literature and English and I was a bit afraid because in my opinion, I was doing 2 subjects instead of four. Do you understand? Yes I was doing Literature and English. And I thought, I don’t have to work at this so there must be something wrong and I think that is the easiest way in life. If you find your area of strength, nothing can stop you. They were my highest scores. I was doing Literature and English

I have never picked up a book on English to read. Some of you have never picked up maths books to read. You just pass. That’s your area of strength. Now if you are good at maths and you decide you wanted to be a professor of literature, you will fail. You get the idea? So you find your area of strength and you move on from there.

Now to the key, the world is full of talented people who are jobless. I’m sure you agree. The streets are full of men of talent. The streets are full of dramatists. They are full of people with PhD’s, with Master’s degrees and it seems as if there is no progress from them, for them. How come talent doesn’t always necessarily translate into success? What is the problem? I think I know: it is consistency. I think I know: it is the ability to be consistent. You cannot start and stop. You cannot start and then say it’s not working. Professor Adeoye Lambo told me once I’m a lawyer, I have two Masters degrees but I do drama because I found my area of strength and I decided that, “oju kan ni ada ni” meaning The cutlass has only one sharp end. Use that sharp end and keep on cutting. One day the tree would come down. That’s my opinion- Consistency!

It was Calvin Coolidge- one ex- vice president of the United States who said that; “the world is full of talented people, people of skill, people of talent, but they are homeless, they have no money in their pocket”. It is consistency. If you latch on to an idea, you cannot drop it because a better idea comes.

The aborigines in Australia, I heard that when they decide that they want to chase a kangaroo for meat, they pick out the kangaroo in the flock and then they start running after it. They have faith. They run after it. Through the day, through the night, till the next day, they are still running. Same kangaroo, bigger kangaroos come, they don’t pursue them, smaller kangaroos, slower kangaroos, they don’t go after them. It’s that one they’ve chosen. It’s consistency. That kangaroo when nighttime comes sleeps because he can’t see his pursuer any more. But the pursuer is still running. And that is how the Aborigine gets his kangaroo.

I would advice you all to be like Aborigines. You have to be able to pursue the dream to its end. You know that cliché thing that we see with motivational speakers and churches, ‘winners don’t quit’. It’s the truth. You cannot stop running. What happens is after a while you think “o ti su mi”, you know, this thing is not working for me or your best friend tells you; you know, maybe you better go and find a job at Zenith Bank, after all you passed well in school so what are you doing here; or your mother tells you: If it is what you love to do I think it is what you have been put on earth to do. That is the idea I have about that. Good or bad you must continue with it.

After I wrote "Who is afraid of Wole Soyimka?" I had done plays in Ife. I had written plays in Ife. After I had wrote, “Who’s afraid of Wole Soyinka?” I looked at it and I thought, it is good, just as God looked down at his word and said, fantastic! I thought, this is a good play, now I need to show it. So I looked for someone who could help me direct the first play and we did the play.

Now time and chance happened to me at that time. Professor Soyinka was in exile then. We did the play at the University of Lagos. Now, people heard about. Then someone suggested; why don’t you do it at the Muson Center? He was still in exile but his man Dr. Yemi Ogunbiyi came. So, I paid for the hall. I borrowed money, paid for the hall and three days later, three days before the show, Wole Soyinka returned from exile.

I had followed my dream. I had written. It was the first thing he attended when he returned from exile. He came to see the play of a man who was not known as a play-write; a man who had never been seen before and he started it for me. It was after that I went to England to be an economic migrant because I thought; okay I’ve written a play, everybody knows, the papers carried it, it was in the Guardian and all that; ten years ago, I said okay fantastic, so this is where I become rich and famous. But nothing happened.

I went to have dinner with Soyinka. He said-“have more plantain”, I said no, he said; “eat more plantain, writers go hungry”. I didn’t know it was a prophecy. I ate plantain that day! And I went hungry after because I was trying to make it work in the arts field but I remained with what I was doing. I continued the work I was doing. I continued to do plays. I tried to raise money for plays, I tried to raise sponsorship, it didn’t work, but I kept on.

For the past six years, that was ten years ago the first play, the past six years, I have done more theatre, it is a fact… so I wouldn’t speak modestly, I have done more theatre than anybody else in the country. But, it was because I decided I was going to be consistent. It is in consistency they would know you. It is in consistency they would call your name; it is in consistency you would be great. Jack-of-all-trades! Well, if you are called to be that (like) Richard Branson, then you can do train stations and you can do drinks and you can do aeroplanes but I would advice you when you start, like he started with music, face one thing and pursue it to its logical conclusion.

So they say the race is not always to the swift, nor the battle to the strong, it is to those who keep running no matter what it looks like. That is my idea. No matter how bad it seems. It is consistency that can lift you out of anything

Thank you very much ladies and gentlemen.

WANTED: A 21st C ‘ANTI-IGNORANCE’ ADVERTISING REVOLUTION by Dr. Tony Marinho

IDEASBRIDGE ideas worth spreading – Hopefully


WANTED: A 21st C ‘ANTI-IGNORANCE’ ADVERTISING REVOLUTION


PROBLEM: I see the central problem in our society as ‘Ignorance’, Ignorance about ‘everything. Important’. Yet there is great knowledge about ‘nothing’ or ‘everything unimportant’. The vision vibrates and the eardrums resound to the stimulation of nothing – adverts, music and mindless entertainment with little ‘life skill’ information of importance. Every Nigerian sees at least 100 soft drink adverts/signs daily but how many social message adverts tell him to do something positive -things that will save his life?


If Coca Cola can persuade 5 billion in the world that they need a particular mixture of excess sugar, flavouring and water to be ‘cool’ then why can we not use the same advertorial blitz ‘Coca Cola saturation Method’ for the transmission of serious social messages that will benefit society and us. Imagine a world in which everyone kept to the speed limit because of a constant speed limit media blitz. No one talks of Coca Cola fatigue so why should there be seatbelt or crash helmet message fatigue?

CASE STUDY: 220,000 human beings or 700 jumbo jets full of people died in the Tsunami.
Almost none of them knew about the signs of a Tsunami but 99.9% knew about Coca Cola. If Coca Cola had run a advert ‘

‘Drink Coca Cola… but if the tide goes out suddenly
run to high ground as it may be a Tsunami’

most of those people would be alive today gratefully drinking millions of bottles of Coca Cola- the brand that also proved it loves them. A girl, Sally Tilly, saved 100 people on her beach with the Tsunami information she had learnt from a school geography lesson.

Question: Do your advert agency and advertiser demonstrate that they love you or are they just after your money caring little whether you live or die in between product consumption or one advert and the next?

TWO EXAMPLES OF WHERE SUCH MESSAGES WERE FORCIBLY INTRODUCED BY THE CORPORATE WORLD BUT FOR THE WRONG ‘NON-ALTUISTIC’ REASONS:

a) Anti-smoking social life skill message on cigarette packets
b) Anti excess drinking social life skill message on alcoholic drink adverts... DRINK RESPONSIBLY

Both were introduced after millions of deaths from smoke related cancers and ill health and drink driving, liver failure and drunken brawls and assaults.
Ask not whether the social message is effective. If the commercial message is then so is the social message. Even one life influenced is unquantifiable in medical expenses saved or income guaranteed for a family’s ‘saved’ breadwinner’.
Drink XYZ and remember that Speed does not only kill other people. It could kill you and deprive your children of education, food and progress.

PROBLEM: No money for social life skill messages
PROBLEM: No political or social will for social life skill messages
PROBLEM: No responsibility for social life skill messages…Government/ public media/ teachers/ parents and if they all fail?
PROBLEM: No media space for social messages –funding/ media responsibility to fill empty space with useful messages instead of mindless music?

SOLUTION: Advertising of both the primary product and the secondary ‘social skill’ message in Dual, Piggyback or Add-on Messaging. It is a way of keeping customers alive longer to enjoy the products and of course pay you handsomely for them. The message does not have to be related to the product. The message can be in the background – a safety belt or crash helmet being used by the speaker advertising insurance of a snack bar. If an advert does not have a secondary message, subtle or overt, an opportunity has been lost for reinforcement of the primary message by ‘ image’ or ‘word’ or ‘object’ association for example a Coca Cola bottle and a safety belt, crash helmet or a library book. Every time one is seen thereafter the other will be remembered. And it costs nothing extra. No extra time, no extra printing, no extra airtime to pay for. Once the message is conceived it is added to the text or the picture or the scenery of the original primary commercial message. It can be incorporated into the message or merely left to be picked up from the background by the customer or viewer.

PROBLEM: The world budget for advertising is many $100bs. The world budget for Ignorance Eliminating social life skill messages advertising is less than $100m. In Nigeria infamously and shamefully we use aid money of the American Bill and Melinda Gates Foundation to pay for previously empty media time to teach our own Nigerian youth to be AIDS aware. All other social skill advertising depended on the benevolence or otherwise of the media networks or was painfully funded at commercial rates by NGOs. Our own NGO Educare Trust can claim to have spent over N1m on this enterprise as well as receiving a lot or gratis media time for its social message adverts. But it is nowhere near enough to combat the massive void of social ignorance in Nigeria. There is no financial reward from telling people about Sickle Cell or Breast lumps or EFCC or NAFDAC messages so why should social messages be charged at commercial ‘Coca Cola’ rates? But the national economic gains are as yet unquantified. What is the cost benefit to a family, a community, a nation of not dying at 35 from bad water typhoid, or no net malaria or bad antenatal care or in a car crash from someone else’s speeding and recklessness?

No one will die without commercial advertising but they die daily from lack of social life skills advertising/messaging.
There are maybe 100 urgent UN/ WHO/ UNESCO/ UNICEF/ HABITAT and other locally relevant social life skill messages that need to be brought to the attention of every human being worldwide daily.

The VUKA Awards and the ACT advertisers are wonderful examples of social messaging but they are on satellite TV and not on local TV for the edification of the masses and they are primary mono-messages not dual messages.
SOLUTION:

A) Marry the two forms of messaging so that the rich commercial advert carries a poor social message bringing $100bs to social messaging for free.
B) A dedicated social message media budget blitz with increase budgets for social messaging
C) Reduce social message airtime costs. Commercial messages get out because someone will make money in return. We as human beings must see the need to get the social message out in exactly the same way because the world will make money in return from saved lives, longer productivity per capita, less disease and longer healthier and happier living. Society makes or does not lose money if everyone drives safely or sends their children to school, or reads a book a week or gets fewer or less severe malaria or cancer attacks. The cost and reach of the sickle Cell message versus the bone marrow stem cells.

PROBLEM: Not enough Media time for social messages to change the world, and eliminate ignorance as a cause of misery.

SOLUTION: World Media Social Responsibility Law for every media outlet to ‘include in every 24 hours of broadcasting 1 hour of 60-120 messages of 30-60 seconds per day on chosen social life skill change messages to bring about behavioural change in human society’.

There is no cost put to good behavior and beneficial practices but the social scientist should cost ‘good’ as well as ‘bad’. Governments and companies would do well to advertise among the target groups with social messages for social effects in society. Government Message/Media time Budgets need massive increases and advertising agencies need to turn their attention to ‘saving society’ not as an aside as a petty Corporate Social Responsibility CSR Service but as a business strategy for governments and the corporate world. Society is drifting into ignorance driven anarchy. Analysis of the + vs - media messages is not encouraging.

PROBLEM: Few social life skill messages in the print media Vs millions of kilometers of monomessage Packaging, packets, Product Labels, Posters, Billboards, Newspaper adverts in millions for commercial products each with some ‘Waste/ Unused space’- Bonanzas, Promos, Invitations.

SOLUTION: Marry a social skill message into the ‘waste/Unused space’ of every commercial printed advert and billboard at no extra cost to the shareholder.
A short cut is achieving all of the above is to Introduce Social Message Award categories into all Media and Advertising Award Competitions


QUATERNARY EDUCATION –A WEAPON OF IGNORANCE ELIMINATION

PROBLEM: Incomplete education. A study of education in developed countries will yield that the component parts of education Pre & Primary, Secondary and Tertiary Education they are incomplete of themselves as they form three segments of a circle which is completed with a fourth segment. That segment is what I call QUATERNARY defined as the fourth part, the seal to a complete education.

Abroad, the site for Quaternary Education is out of classroom, in school clubs, holiday camps and activities, travel, exhibitions and museums where knowledge is imparted casually, informally, enthusiastically and enjoyably. Nigeria’s Museums are ‘Ancient and not Modern’. We offer little to our youth as edutainment and then raise alarm when they fall by the wayside or are misled while we are at the terrible Bs- Birthdays, Betrothals and Burials. We should be ashamed of ourselves for not providing better for our youth. Nowhere to go and get edutainment. All of us in this room go abroad to the Smithsonian, The National Gallery, The Natural History Museum, various Aquaria but as Lagbaja would sing ‘Nothing for you-th’. We need such magnificent youth buildings here but our magnificent banks and business are preoccupied with the petty. Though there is an MTN Science Centre in South Africa the company has not seen fit to do a similar project here for our youth. Cadbury has no chocolate Museum, Oceanic Bank has no Aquarium, Glo has no IT Exhibition space to titillate our brains. Government’s preoccupation with self has made it lose sight of good ideas. The Abuja Yar’Adua Centre built by Julius Berger is crying out for replication in ‘betta buildings’ across the country and is a good example worth cloning in science and the arts. At last we are about to expend N14b to execute 10-15 mega Zonal Youth Centres and a N7b Obasanjo Library Complex Project but have few cheap but effective libraries and youth centres within ‘walking distance’ reach of the majority of the 60m+ youth. We sacrifice the good idea for the grand gesture and elevate the white elephant to the only elephant we will ever get, while we need a herd of normal small ‘grey elephant’ projects that work for our people.

SOLUTION: Allocate space, funds, time and professionals to YOUTH TARGETTED CENTRES and BUILDINGS. Imagine a Trenchard Hall sized building transferred to Trans Amusement Wonderland or the airport or Samonda and with 100 rooms on three or four floors with every single career explained in entertaining and educational detail. Imagine the building holding an aquarium, exhibits in science and technology etcetera set up by every department of UI and Polytechnic staff and students. Imagine rooms allocated to all sectors of the economy and Corporate Nigeria filled with mini-factories and explanatory models and NIGERSATCOM 1 pictures and models. Trenchard Hall was built in 1954. We have built little since. Imagine a modern ‘crazy’ building with an open mouthed elephant, lion or crocodile entrance to attract the youth and shaped like the body of an elephant, lion or crocodile sleeping lion or crocodile. Why one and not 500 or 1000 such buildings for youth employment, inspiration and empowerment and run with NYSC.

PROBLEM: ‘Nothing for YOU-TH’ to misquote Lagbaja at the local ward level-within walking distance.

SOLUTION: Each ward should have a nonpartisan WARD INSPIRATIONAL YOUTH CENTRE using the expertise of the NYSC to manage it. It should contain chairs, exhibits, posters, IT, Public address system, computer, library, games, role models and be a permanent receptacle for the display of ignorance eliminating information posters from government agencies like NAFDAC, FRSC, ICPC, EFCC, JAMB etc and NGOs- 14,600 needed.


A parting thought >>>>>:
POSER
TV Breaking News Bar – Running Vs Pop-up bar: The pop-up bar is better than the runner as it is faster, less distracting, needs less concentration to read or ‘take in’ in speed reading, less is missed and reduces being a slave to the bar seeking uncompleted information acquisition to the detriment of the actual programme being watched. The pop-up bar & the runner bar are to eliminate perceived ‘ignorance’ and can be recruited to the battle for the brain especially the youth brain-often declared brain-dead or at least empty by worried parents world over. Can it be used to reduce/ treat ‘ignorance’ as a disease?

SUGGESTION: Extend this pop-up news bar containing news, views, exhortations and even quizzes to most other programmes especially those targeting the ‘ignorant and unimaginative’ youth glued to the TV watching endless ‘mindless’ music on Channel O and Cartoon Channels and even film channels and local TV stations.
Hoped-for result - Better informed youth beginning to hunger for knowledge under peer – I can read quicker than you- pressure, teach speed-reading to youngsters if under cartoons. Introduce moral issues –have you helped your parents today/ cleaned your room/ brushed your teeth and washed your clothes and relevant national and other news in case of a national or local emergency. Such a move would bring billions of youth into the ‘casual knowledge gain’ realm and change the world. If we do not enter the world of youth we cannot feed them information.
Ps:
PROBLEM: No place to walk for pedestrians due to traders, wares, goods, kiosks and public transport-okada and danfos blocking the road edge and forcing youth and adults to walk in the road where they are cut down by vehicles.
SOLUTION: Introduce a 5 feet or 2.5metres pedestrian walkway free space at side of every road.
Our pathetic Olympic failures are traceable directly to a lack of long term 10 year scouting / coaching/ /camping database driven ‘Catch, feed and train them young to be champions not just winners’ programmes – The Okada mania can be channeled into a number of motor cycling tracks around the country for racing.

Area boys can combat each other in physical sports like weightlifting and wrestling.
Thank you for your precious time!!



SUMMARY towards eliminating the disease ‘Ignorance’
1. Advertise Prim +Second ‘social skill’ messages
2. And on All packaging/products/ billboards/ posters.
3. Reduce soc message airtime costs/ increase access.
4. World Media Social Responsibility Law
5. Increase govt. / corporate budgets for soc messaging
6. TARGETTED YOUTH INSPIRATION CENTRES and ‘CRAZY’ EXHIBITION BUILDINGS.
7. Extend the pop-up news bar to other programmes
8. Introduce a 5 feet or 2.5metres pedestrian walkway
9. Invest CSR in youth exhib / sports struct. & activit.
10. Introd Soc Message Awards in Med & Adv Awards